RV HOMEBASE – Management Team

The RV HOMEBASE team is led by a highly experienced development and management team – many of whom are active caravanners or motorhome owners who share your passion for the RV space, and also understand the complexities in creating a master planned residential community of this calibre. Here’s a brief snapshot of the management team leading the evolution of RV HOMEBASE Fraser Coast.

Peter Shadforth, Chairman / Director

Spend any time on the Sunshine Coast, and you will be touched in some way by the legacy of Peter Shadforth.

Over a 43 year history, Peter’s team at Shadforths Civil Engineering Contractors Pty Ltd have been instrumental in shaping the Coast, making a groundbreaking contribution to the creation of residential communities, roads, schools, high-rise towers, public spaces, shopping centres, bridges, waterways and the like.

From modest beginnings working from home as an owner operator, with his wife Noelene answering the phone and doing the bookwork, Shadforths has grown steadily to become a trusted and well respected player in the industry.

Today, Shadforths Civil Contracting team of more than 250 people drive more than $80 million worth of earthmoving and civil projects annually through southeast Queensland, Gladstone, Mackay, Townsville and the mining areas of central Queensland.

His success in these fields has in recent years extended into property development, with a number of successful projects completed through southeast Queensland and beyond.

To achieve these results, Peter has assembled a seasoned, specialist team to manage all aspects of site acquisition, development, marketing and sales – resources that have since proven invaluable in the evolution of the RV HOMEBASE concept.

Peter’s impact today is a legacy of vision, hard work and traditional old school values – a no compromise commitment to credibility and honesty. This culture pervades all aspects of his personal and professional life, with enduring long term relationships at every level.

The Shadforths team includes several families with multiple family members working alongside each other, as well as several staff who have worked for Shadforths for more than three decades – testament to Peter’s leadership and ethos.

One of Peter’s fundamental life principles has been to give back to the community through the business, and a significant contribution is made annually both through direct funding, and through provision of contracting services and machinery for a range of community and charity projects.

Peter lives with his wife Noelene on the Sunshine Coast. He has a son Geoff who works in the business with him and a daughter Amanda who is an artist. Peter, Noelene and the next two generations of their family are long term Sunshine Coast residents.

John Shadforth, Director

John Shadforth has been successfully involved in real estate development and marketing for the last 35 years. After an involvement in farming in North Queensland until 1973, John relocated to the Sunshine Coast in 1974 where he commenced building the Sha dforth Dickson group of companies known for their success in property development.

John’s career has included involvement in all stages of project development including property selection and acquisition, obtaining development approval and finance, development, marketing and project sales. John has been involved in a wide variety of property projects ranging from luxury riverfront units to broad acre rural and residential land development.

John’s many and varied skills have ensured that the property developments in which he has been involved have been successful. For the last 20 years, John has been a director of a church community foundation which provides funding to intellectually impaired people and assists them in locating appropriate care facilities. He has served for the last 10 years as a director on the board of the Foundation of the University of the Sunshine Coast.

John has recently founded and is the managing director of the Encouragement Foundation, a foundation set up to encourage people to strive for excellence and where possible toassist financially disadvantaged young people in Australia and developing countries.

For the past 10 years John and his wife Gail have been active caravanners in their leisure time. John’s love of caravanning, along with an understanding of some of the frustrations of caravanning including storage of vehicles when at home and security and maintenance of the home while away, coupled with his extensive property experience, makes him an ideal board member for RV HOMEBASE.

Richard Winten, Director

Bachelor of Education (University of Southern Qld) & Master of
Sports Administration (Ohio University)

Richard has extensive business experience, having spent 25 years working in the marketing and licensing fields. He has specialist management experience across intellectual property management, contractual and financial negotiations, brand innovation and development and product commercialisation.

After studying in America, where he obtained his Masters degree in Sports Administration, he returned to Australia to act as a marketing consultant for Brisbane’s Olympic Games bid, before travelling to Western Australia where he became involved with the Australian America’s Cup defence.

Upon returning to Brisbane, Richard became the inaugural marketing manager of the Brisbane Broncos dealing with all commercial aspects of this football franchise.

In 1989 he founded his own marketing and licensing company, Sports Direction, consulting to major clients including the Australian Rugby League, Queensland and NSW Rugby Leagues, Queensland Cricket, New Zealand Cricket, Surf Lifesaving Australia, Athletics Australia and Australian Little Athletics Association. In the process he created national standards for funds raised via licensing and merchandising programmes, ticketing, membership campaigns and sponsorship securement.

Richard successfully developed the State of Origin brand for both NSW and Queensland Rugby Leagues. With the commercialisation of these brands, he succeeded in increasing turnover of retail product on an annual basis from $500,000 to $20 million.

As a result of his endeavours, he was the recipient of the Australian Marketing Institute Award for marketing excellence on two occasions, as well as receiving the Public Relations Institute of Australia Commendation Award for outstanding public relations.

Alan Musgrave, Company Secretary

Solicitor of the Supreme Court of Queensland
Master of Business Administration (Deakin University)
and Retired Notary Public

Alan Musgrave brings to his position of Company Secretary more than 30 years’ experience as a legal practitioner.

Having sold his legal practice in January 2004, Alan now operates a migration consultancy known as Australian Migration Services at Buderim.

In 1988 Alan was a Director of the Apex Foundation and in 1988/1989 was the National President of the Association of Apex Clubs of Australia then numbering approximately 17,000 members. In 1995 Alan was the President of the Sunshine Coast Law Association.

Alan is Corporate Counsel to the Shadforths Group of Companies. Alan was a member and Chairman of the Maroochy Economic Development Advisory Board between 2000 and 2007. In 2001 Alan co-founded the first of the DMM Group of development companies which has now completed two 6 storey residential developments at Mooloolaba.

Chief Financial Officer – Darryl Geitz

Public Accountant, Former Member of Society of Certified
Practising Accountants, Former Registered Auditor, Bachelor of
Business Studies – Accountancy (QUT)

Darryl Geitz is a practising Public Accountant, of over 40 years experience. Darryl has vast experience in the business world, having been Principal of his own accountancy practice for over 25 years.

His early employment began with eight years with the, now national, firm of Kendalls BDM (formerly Kennedy, Bowly & Manson) in their Brisbane office, followed by time spent as accountant for Hastings Deering (Queensland, Northern Territory and Papua New Guinea), and as Assistant Company Secretary to Myer Queensland.

Darryl has been a resident on the Sunshine Coast for over 30 years during which time he developed a large and reputable accountancy practice at Brisbane Road, Mooloolaba. This firm offered all facets of business development, company secretarial and accountancy support, superannuation, taxation, audit services and investment services. Darryl sold this practice in late 2005, and now concentrates on a small number of clients.

Project Manager – Barry Rawlinson

Barry’s career in civil construction spans 50 years. At the commencement of his career, Barry started his own construction company, Rodwell Construction Co. in Melbourne. This company operated for seven years before being sold to a public company. Barry then served as a board member of Murchison Central Mines Ltd for four years.

Barry later teamed up with three others to form Road Stabilisers, a specialist road processor, for a period of five years before selling his shares to his partners and moving to Queensland.

Barry has been specifically involved in the property development industry for the past 15 years. Initially projects were located in the Beaudesert area and involved the purchase of land in partnership with Geoff Wilson and Terry McKinnon. As this operation grew Albert Valley Properties was formed to control the sales of developed land. The activities of Albert Valley Properties were later expanded to include the redevelopment of a sand and gravel extraction operation at Fernvale.

Following completion of the Albert Valley Properties projects, Barry joined Oxmar Properties to project manage development sites in Burrum Heads, Point Vernon, Parkinson and Zillmere.

Marketing and Sales Manager – Mark Tolley

Bachelor of Business – Communications

Mark has an 18 year history in high level marketing consulting and management, including two years as Director of Sales and Marketing for Sunshine Coast based developers Reed Property Group.

With a passion for direct and relationship marketing, and a progressively increasing focus on property and project marketing, Mark has led the teams to implement campaigns to successfully market a number of high rise projects, residential subdivisions, gated communities and commercial projects throughout southeast Queensland.

Mark shares strong skills in brand development, creative services, online marketing and sales process.